If you’ve seen our catalogs before (Spring ’12, Fall ’12), or if you’ve seen the behind-the-scenes of our catalogs before (Spring ’12, Fall ’12), then you know we generally keep the styling pretty causal and natural and we like to shoot in pretty places (we consider Chicago alleys pretty places).
Well, for Spring ’13 we changed things up: we headed to a studio and got a little kooky. Big hair, crazy makeup, silly hats – you get the picture.
You might recognize the lovely faces of Laura and Mallika, our former interns and perennial models. Our very own Bree took the lead on hair and makeup, and she brought in her friend, Natalie, to assist.
You know the makeup is crazy when it involves splatter paint:
Meanwhile, Taylor and Maureen were staging fun photos of jewelry with sweet props. That’s the way cool Tiger’s Eye necklace Tay’s shooting below. Cool shape, geometric cut-outs, big but not too big: it’s a fabulous statement piece for only $32.
Laura taught interns Michelle and Dahee how to make hats out of newspaper. (In case you’re wondering, yes, the Dahee dress was named for her.)
Now we’re ready to start shooting!
And time to break for lunch!
That’s a very pregnant Maureen on the left. Speaking of babies, did you notice the baby/child photos on the studio walls? They are the beautiful work of our friend, Jill, who runs a family portrait business called Jookie.
After lunch we retouched makeup and got back to shooting. Looks like we have an admirer!
Bree’s friend, Natalie, works at Mohop, a local shoe manufacturer. They design and produce their shoes right here in Chicago, and their materials are eco-conscious and sourced ethically. But, the coolest part about Mohop footwear is that one pair is infinitely interchangeable: each comes with 7 sets of ribbons as well as inspiration cards illustrating dozens of ways to style them. Natalie brought along some Mohops for the shoot, and the colorful ribbons paired perfectly with our clothing!
We set up a pretty elaborate tea party, which unfortunately, didn’t end up making it in the catalog. We did get to eat the enormous fruit tart, though, which was delicious.
Rain or Shine dress and Hint of Mint dress
Hey, what if we put some makeup on Dahee and shot her, too? Two too cute!
Wanna see how it turned out? Check out the finished product here: Mata Traders Spring 2013 catalog.