Archive for February, 2012

Decor that Does Good

Tuesday, February 28th, 2012

In our Fall 2011 collection we debuted Mata Home, a line of home decor featuring our trademark block prints with hand-stitched embroidery and applique.

The line was designed by none other than Maureen’s mom, Nora Howe.  An artist and art teacher, Nora’s been involved in the creative process at Mata Traders since the beginning, particularly with textile and applique design.

Over the holiday season, Maureen and Nora had a blast decorating Nora’s home with Mata Home.  Check out these gorgeous pictures!

On the table

For the week of March 7-14, we’re running a special on these fabulous home pieces.  When you spend $50 on Home Decor, you’ll get $10 off with the coupon code MATA HOME.

In the bedroom

For the holidays

NSFW (Not Suitable for World)

Wednesday, February 22nd, 2012

There are things that I come across, stories and images online, that have a big impact on me – really shake me up.  I feel like it is important to publicize these things, to spread the word.  So:

The finger test really is as bad as it sounds.
http://www.globalpost.com/dispatch/india/101029/rape-laws-health-finger-test-women

Thousands of dead baby albatrosses with stomachs filled with lethal quantities of plastic.
http://chrisjordan.com/gallery/midway/#CF000668%2016×21

Who wore it best?

Sunday, February 19th, 2012

Our very cool friend, Claire, hosted her 4th Annual Cool Woman Valentine’s Day Brunch to raise money for the Rape Victim Advocates, and wouldn’t you know it, Michelle and I both showed up in the red Rendezvous skirt.  We loved this skirt so much in our Fall ‘10 collection (Michelle’s version) that we brought it back for Fall ‘11 (mine).

Rendezvous Deja Vu

Vote in the comments.

inspired design = design inspiration

Tuesday, February 14th, 2012

Marc Newson: I can’t help thinking jewelry design when I see this guy’s work.  So many cool ideas, lines, and shapes…..I want to rework these into baubles! 2013 Spring is where we are heading now.


Our cutie fashionistas

Friday, February 10th, 2012

I couldn’t resist taking this pic at the office today.  Kristin, our designer, on the left, was wearing these adorable floral shorts paired with a striped sweater, and Carmen, our new design intern, had a sheer minty green long skirt folded over and tucked into her waist with leggings.  Sheer draping is everywhere these days, even in the Mata office. I love that these girls are ON it and having their design input shows in our collections.

Casual stylin’ at the office

Thursday, February 9th, 2012

Our fair trade friends over at Global Goods Partners have some really awesome products – check out these earrings made out of recycled bottle caps from Swaziland that Michelle got at the NYIGF show. She came in to the office rocking them today and I want my own pair NOW…we’ll have to wear them different days.

Buy these killer earrings for $28 at globalgoodspartners.org.

Forbidden Love

Thursday, February 2nd, 2012

Hettal married Suraj in the traditional manner of an Indian bride – bedazzled in an embroidered pink wedding sari, forearm to fingertip decorated with intricate henna designs.  But their love story is anything but traditional.  In a society where arranged marriage is the norm, Hettal and Suraj chose each other.  And, like the plot of a Bollywood movie, Hettal’s parents didn’t approve.  You see, Hettal is Hindu and Suraj is Buddhist.

We met Hettal at one of our cooperatives, where she is a designer, and we work with her very closely to produce samples of our designs.  She’s our point person there, and we send her all of our drawings, patterns, and specs to develop into samples.  Once the samples are ready, we go back and forth with her to make corrections and get the garments just right.  Hettal comes from a middle class background and was able to go to university to study fashion design.  That’s where she met Suraj, who was studying art.

When Hettal told her parents that she wanted to marry Suraj, they refused.  They had expected to arrange a marriage for her to a suitable young man from her own caste, and Suraj, not only outside of her caste but her religion as well, was not an acceptable match.

Hettal continued to see Suraj, but waited to bring up marriage to her parents again for half a year.  She wanted to show her parents that she and Suraj were committed and give them time to reconsider.  Finally one afternoon, she made the hours-long trek to her parents’ village home with Suraj in toe.  There, she again made a plea for them to let her marry her love.

Her parents hadn’t changed their minds, and a huge argument ensued.  They told her that if she married Suraj, they would renounce her as their daughter and never speak to her again.  Hettal stood her ground and started packing her things.

And she never saw her parents again.

Just kidding!  Would we really tell you a depressing love story this close to Valentine’s Day?  In this story, love really did conquer all!  When Hettal’s parents saw how far she was willing to go to marry Suraj, they relented.  The wedding was a joyous occasion with friends and family, and as is the tradition of Indian weddings, the bride and groom sat in elaborate thrones on a stage while guests lined up to get photos taken with them.

Hettal and Suraj moved into a modern apartment building on the outskirts of Mumbai, and invited me and Michelle to lunch one day.  Besides being in a “love marriage,” as it’s called in India, the couple is unconventional in another way:  Suraj helps cook!

They served a delicious chicken curry with vegetables.

We had a great time!

As you know, Suraj is an artist, and he offered to draw our portraits.

What do you think?  Did he get us right?

It has really been an amazing experience to work with Hettal and the other extraordinary women at the cooperatives. We’ve seen that fair trade is a process that supports and elevates them to make bold decisions and to be who they want to be.