Ethical Fashion Blog

BLOGGER STYLE: OCTOBER REBEL

October Rebel is back, working her magic on the Sylvia blouse from our fall collection. To her the blouse says, “I’m little fairy tale, I’m a touch Little House on the Prairie, but I also fit perfectly in a modern wardrobe,” so she showcased the floral print by pairing it with several solid basics, playing off the romance of the tiny floral print and voluminous sleeves.

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BEHIND THE DESIGN: CATSTOOTH PRINT
Back in summer ’12, while the design team at Mata Traders was looking over the trend forecast, one of the interns had her heart set on houndstooth.  This traditional geometric print has been seen all over the fashion world, and we decided to try to make our own version of the pattern.  At one point she mentioned that she was having difficulty finding the repeat.  I spent an afternoon trying to not only find it for her, but to teach her how to find it on her own.  While doing so, I made a mistake and it came out like the print you see it below on the left.  I immediately laughed because all I could see were cats!
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BEHIND THE DESIGN: ROOSTERS

Hi there! I am Mata Traders’ textile designer, Shifra (Check out my site!). I will be sharing a little bit of the background, processes, and fun stories behind the textile designs from Mata Traders’ Fall ’13 collection. That’s right, even the prints have some history! This post will be dedicated to the folk inspired “Roosters” print.

 

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FALL 2013 TRENDS
The weather has finally snapped and it’s time to think Fall!   I try to love each of the four seasons equally, but Fall always seems to tug at my heart strings more than the others.  So let’s talk Fall 2013 Trends…
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Garra Style Ironing
If you’re like me, you probably don’t iron much. Maybe it’s too much of a hassle. Maybe you don’t have the time. Maybe you really buy clothing based on whether or not it will ever need to be ironed. Even once. Wait a minute, are you… me?
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PROUD AUNTY

This is the story of what happens when 2 people have babies.  Well, specifically, when those 2 people are my best friends, and they get a fair trade fashion business up and running, and through that business they design clothing made of original handmade block-printed and screen-printed cotton fabric.  And then I join the company, only for those 2 best friends to turn around and have babies at the same time.  It’s soooo awesome for best friends to have babies at the same time, but for business partners, it poses some challenges.

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COMPANY PROFILE

Mata Traders is a fair trade fashion company, and we take both parts of that description very seriously.  Our clothes and jewelry are manufactured by women’s cooperatives and artisan groups in developing countries that pay fair wages and provide safe working conditions.  Our designs mix old-fashioned processes–such as hand loom weaving and hand block printing–with fashion-forward silhouettes and contemporary color palettes. Mata’s mission is to bring fair trade clothing to the forefront of the fashion industry–and to bring fashion to fair trade.

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EARTH WEEK!

I celebrated Earth Day by having a mini picnic and wearing Mata’s ‘Blue Belle Dress‘.

By choosing to wear Mata’s clothing you are making a difference.  Usually fashion is seen as having a negative effect on our planet (lots of dyes and chemicals are used to produce garments).  Luckily for us, most of Mata Traders’ pieces are hand block printed with eco-friendly vegetable dyes.  Mata also uses fair trade cotton, which means they support small family farms and follow environmental standards that restrict the use of agrochemicals and encourage sustainability.

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SPRING IS IN!
Do we get the most photogenic interns or what?  That’s Mallika and Laura in New Buffalo, Michigan and our own talented Taylor behind the lens.
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OUR CUTIE FASHIONISTAS
I couldn’t resist taking this pic at the office today.  Kristin, our designer, on the left, was wearing these adorable floral shorts paired with a striped sweater, and Carmen, our new design intern, had a sheer minty green long skirt folded over and tucked into her waist with leggings.  Sheer draping is everywhere these days, even in the Mata office. I love that these girls are ON it and having their design input shows in our collections.
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SPRING/SUMMER LOVE
About a month ago I had the pleasure of posing for Mata’s Spring/Summer 2012 catalog shoot.  It was on location in New Buffalo, MI which I had never visited before, and it was absolutely perfect.  The sun shining, the sand between my toes, and the clothes…the clothes!  Mata is showing bright colors for the spring and summer, and it makes me happy.
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VISITING THE BLOCKPRINTERS
Maureen and Kristin are in India at the moment working with the co-ops on next Spring’s collection and even getting started on Fall 2012.  This past weekend they visited one of the block printers where we source our fabric.  Maureen said they got a lot of great photos and video, and it motivated me to finally get these pictures up from last summer when Michelle and I visited another block printer we use.
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