The Chicago Uniform Project

  • Jonit Bookheim
  • 27 Sep, 2011

In May 2009, Sheena Matheiken put on a little black dress and didn’t take it off for a year.  Well, that’s not exactly accurate because I’m sure she took it off to sleep and wash, but the point is that she wore that dress everyday for a year and ended up raising over $100,000 for the charity Akanksha Foundation.

On September 1st, Sarah Braunstein put on a little black dress in Chicago, and she’s still wearing it!  Just like her predecessor, she styles it differently everyday – but she gets help from local Chicago businesses.


Sept 26th by Persnickety Vintage

Sept 17th by Peirogi Picnic


Sept 20th by The Quirky Poet

This weekend Sarah stopped by our office/warehouse to add some Mata flair to her little black dress.  She looked fantastic in everything!


Skylark skirt


Bucktown top


Butterfly top


Rendezvous skirt

You’ll have to keep an eye on the Chicago Uniform Projectto see the end result of Sarah’s Mata look.  She’s already raised over $7,000 for Chicago-based Connections for Abused Women and their Children (CAWC), whose 24-hour hotline, emergency shelter, and counseling services are a lifeline to victims of domestic violence.  Sarah is selling many of the items featured on the site, including her Mata pieces, with all proceeds going to CAWC.

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